9781572315600 - Electronic Commerce

Electronic Commerce

'Electronic Commerce' by David A. Kosiur is a comprehensive guide that delves into the intricacies of online business and digital transactions. This book serves as an essential resource for entrepreneurs, business students, and professionals looking to understand the dynamics of e-commerce. Kosiur meticulously explores the technological, legal, and strategic aspects of electronic commerce, providing readers with a solid foundation to navigate the digital marketplace. With a focus on practical applications, the book covers topics such as online payment systems, digital marketing, and consumer behavior in the digital age. The author's expertise shines through in his analysis of emerging trends and challenges in e-commerce, making this book a valuable asset for anyone aiming to thrive in the online business world.

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€17.95
GOED
Auteur David A. Kosiur
ISBN 9781572315600
Taal en
Bindwijze Paperback
Tags e-commerce digital marketing online business internet technology digital transactions

David A. Kosiur's 'Electronic Commerce' is a seminal work that offers an in-depth look at the evolving landscape of online business. The book's strengths lie in its thorough coverage of e-commerce fundamentals, including detailed discussions on security protocols, digital currencies, and the legal framework governing online transactions. Kosiur's ability to break down complex concepts into understandable terms is commendable, making the book accessible to readers with varying levels of expertise. However, some readers might find the pace a bit slow in sections that delve deeply into technical details. Despite this, the book's comprehensive approach and real-world examples provide invaluable insights into the mechanics of electronic commerce, making it a must-read for aspiring digital entrepreneurs.

In 'Electronic Commerce,' David A. Kosiur presents a detailed exploration of the digital marketplace, covering everything from the basics of online transactions to advanced strategies for e-commerce success. The book begins by defining electronic commerce and its significance in the modern economy, then progresses to discuss the technologies that power online businesses. Kosiur examines the role of the internet in facilitating commerce, the importance of website design and user experience, and the strategies for effective digital marketing. The latter chapters focus on the challenges of online security, privacy concerns, and the future of e-commerce. Through a combination of theoretical knowledge and practical advice, Kosiur equips readers with the tools needed to understand and participate in the digital economy effectively.