ISE ESSENTIALS OF MARKETING RESEARCH

AuteurHair, JR.
UitgeverijMcgraw-Hill Education
Jaar-

'ISE ESSENTIALS OF MARKETING RESEARCH' by Hair, JR. is a comprehensive guide that delves into the core principles and practices of marketing research. This book is designed to provide students and professionals with a thorough understanding of how to collect, analyze, and interpret data to make informed marketing decisions. Covering a wide range of topics from qualitative and quantitative research methods to the latest trends in digital marketing research, this edition is updated to reflect the dynamic nature of the field. With its practical approach, the book includes real-world examples, case studies, and exercises that help readers apply theoretical knowledge to practical scenarios. The ISBN 9781259252464 ensures that this is the latest edition, packed with current insights and methodologies.

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Auteur	Hair, JR.
ISBN	9781259252464
Taal	en
Bindwijze	Paperback
Tags	marketing research Hair JR data analysis marketing strategies Educational Resource

'ISE ESSENTIALS OF MARKETING RESEARCH' stands out as a pivotal resource for anyone looking to master the art and science of marketing research. Hair, JR. has meticulously compiled a book that not only covers the foundational aspects but also introduces advanced techniques and tools used in the industry today. The strength of this book lies in its balanced approach, offering both theoretical frameworks and practical applications. However, some readers might find the depth of statistical analysis sections challenging without a prior background in statistics. Despite this, the book's clear explanations and numerous examples make it accessible to a broad audience. It's an indispensable tool for students, educators, and marketing professionals aiming to stay ahead in the rapidly evolving field of marketing research.

In 'ISE ESSENTIALS OF MARKETING RESEARCH', Hair, JR. presents a detailed exploration of the methodologies and applications of marketing research. The book begins by introducing the concept of marketing research and its importance in decision-making processes. It then progresses to discuss various research designs, data collection methods, and analytical techniques. Special emphasis is placed on the ethical considerations and the impact of technology on marketing research. The latter chapters focus on interpreting data and presenting findings in a way that influences strategic decisions. Throughout the book, the author integrates case studies and examples to illustrate how marketing research principles are applied in real-world situations, making it a valuable resource for both academic and professional settings.