9780618894765 - Strategic Management

Strategic Management

Strategic Management by Melissa Schilling is a comprehensive guide that delves into the intricacies of managing businesses in a competitive environment. This book, with its ISBN 9780618894765, serves as an essential resource for students, educators, and professionals aiming to master strategic management concepts. Schilling's expertise shines through as she combines theoretical frameworks with real-world applications, making complex ideas accessible. The book covers a wide range of topics, including competitive advantage, industry analysis, and corporate strategy, providing readers with the tools needed to navigate the challenges of today's dynamic business landscape. With its clear explanations and practical examples, Strategic Management is a must-read for anyone looking to enhance their strategic thinking and decision-making skills.

Beschikbare exemplaren

€20.95
GOED
Auteur Melissa Schilling
ISBN 9780618894765
Taal en
Bindwijze Paperback
Tags Strategic Management business strategy Melissa Schilling Competitive Advantage Corporate Strategy

Strategic Management by Melissa Schilling has been praised for its thorough coverage of strategic concepts and its applicability to real-world scenarios. Readers appreciate the author's ability to break down complex theories into understandable segments, making it an invaluable resource for both beginners and seasoned professionals. However, some critics note that the book could benefit from more case studies in diverse industries to broaden its appeal. Despite this, the book's strengths, such as its clear language and practical insights, far outweigh its weaknesses. It is particularly recommended for MBA students and business professionals seeking to deepen their understanding of strategic management principles and apply them effectively in their careers.

In Strategic Management, Melissa Schilling offers a detailed exploration of the strategies that businesses employ to achieve and sustain competitive advantage. The book begins by laying the foundation of strategic management, introducing key concepts and frameworks. It then progresses to discuss the analysis of industries and competitors, the development of corporate and business-level strategies, and the implementation of these strategies in various organizational contexts. Schilling emphasizes the importance of innovation and adaptability in today's fast-paced business environment. Through a combination of theoretical discussion and practical examples, the book provides a holistic view of strategic management, equipping readers with the knowledge and skills to make informed strategic decisions.