
Public Opinion
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AuteurWalter Lippmann
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Walter Lippmann's 'Public Opinion' is a seminal work in the field of media studies and political science, first published in 1922. This book delves into the complexities of how public opinion is formed and the role that media plays in shaping perceptions and beliefs. Lippmann argues that the average citizen's view of the world is not based on direct knowledge but is instead constructed by the media and other influential forces. With a keen analytical eye, Lippmann explores the gap between the 'world outside' and the 'pictures in our heads,' highlighting the challenges this poses for democracy. The book is a critical examination of the interplay between media, public opinion, and democratic governance, offering insights that remain profoundly relevant in today's media-saturated society. 'Public Opinion' is essential reading for anyone interested in understanding the dynamics of media influence and the formation of public attitudes.