9780471170686 - Essentials of Marketing Research

Essentials of Marketing Research

'Essentials of Marketing Research' by George S. Day is a comprehensive guide that delves into the core principles and practices of marketing research. This book serves as an invaluable resource for students and professionals alike, offering a detailed exploration of how to effectively gather, analyze, and interpret data to make informed marketing decisions. With a focus on both theoretical foundations and practical applications, Day's work stands out for its clarity, depth, and relevance in today's data-driven marketplace. The book covers a wide range of topics, from the basics of research design to advanced analytical techniques, making it a must-read for anyone looking to enhance their understanding of marketing research.

Beschikbare exemplaren

€20.95
GOED
Auteur George S. Day
ISBN 9780471170686
Taal en
Bindwijze Hardcover
Tags marketing research George S. Day data analysis consumer behavior research methodologies

'Essentials of Marketing Research' by George S. Day is praised for its thorough coverage of marketing research methodologies and its practical approach to applying these concepts in real-world scenarios. The book's strengths lie in its clear explanations, comprehensive case studies, and the author's ability to bridge the gap between theory and practice. However, some readers may find the technical sections challenging without a background in statistics or research methods. Despite this, the book remains a highly recommended resource for its insightful analysis, up-to-date examples, and the practical tools it provides for conducting effective marketing research.

In 'Essentials of Marketing Research,' George S. Day presents a detailed overview of the marketing research process, from defining research problems to presenting findings. The book emphasizes the importance of understanding consumer behavior and market trends to develop successful marketing strategies. Through a combination of theoretical insights and practical examples, Day illustrates how marketing research can inform decision-making and drive business growth. The summary encapsulates the book's key themes, including research design, data collection methods, and analytical techniques, offering readers a concise yet comprehensive understanding of the subject matter.